I needed to dial it back, become more nuanced, more quotidian. But with the camera now so close to my face, and with the deepfake technology layering on the subtlest microexpressions, it came off as overacting. With my past impressions of Tom, I was used to going big - that loud laugh, intense jutting of the arms, megawatt confidence, etc. Unlike YouTube or Instagram, TikTok took some getting used to. Even Fisher was a little scared at first. People weren’t comparing me to him they insisted I was him.”įisher then became instantly famous for his Cruise videos that looked so realistic they were constantly shocking viewers and celebrities like Justin Bieber. “Tens of thousands of comments, virtually all of them convinced this was actually Tom Cruise just sharing his life on the internet. “From zero to 4 million views in less than two days,” Fisher adds. Using Deepfake technology, he was able to trick millions of viewers into thinking it was actually Cruise creating these quick videos. Fisher downloaded the app on 2021 after receiving comments about his eerie similarities to the Top Gun icon. “I had never made a number get that big that fast,” Fisher explained in a first-person essay in The Hollywood Reporter. The account, of course, is run by a Cruise lookalike who is also an aspiring actor named Miles Fisher (of course when you have those looks you must be on the screen) and suddenly Fisher became what everyone wants Tom Cruise to be: funny! Of course, it wasn’t really him, just someone who looked a lot like him, and suddenly, the concept of Tom Cruise doing mundane things like eating a lollipop and discovering that there was bubblegum inside became the app’s best account. He also said that he’s ready to take the videos down and even hand over the TikTok account if Cruise doesn’t approve of it.Last year, there was some commotion on the internet when people truly believed that Tom Cruise had joined the Gen Z oasis that is TikTok. In case of the Tom Cruise deepfakes, they were created for fun and Umé did reach out to the Hollywood actor’s management team but did not get a response. Metaphysic is also taking an ethical approach for their work by making sure that they get official permission for the subjects they use. The company also brought back two deceased Belgium Football team managers back to life in a campaign for the Belgian Football Association. Some examples of the kind of work Metaphysic does include a Gillette razor campaign featuring the American athlete Deion Sanders but in a young 1989 look. Report by CNN, the Metaphysic founders want to create deepfake videos that can “do everything from making older entertainers appear younger to creating video doubles of famous people that can be used to make commercials.” It’s also not about just making deepfake videos but actually making them look as realistic as possible. “Our mission is to expand the frontiers of human expression through the ethical application of AI and build a future where everyone can create deeply relevant and delightful content for the communities they care about,” reads the about section of Metaphysic. Chris Ume joined hands with his brother Kevin Umé and London-based tech entrepreneur Tom Graham to launch Metaphysic. Metaphysic however claims to be different by saying that this technology can actually be used for fun, and to highlight the possibilities of visual effects. Deepfake videos still have a long way to go as most of the popular ones can be easily recognised as fake but the technology is evolving and it will only get better. There’s also the worry that deepfake could be used to manipulate elections by making fake videos of politicians. There have been cases of deepfake technology used mostly in pornography to create non-consensual adult videos. The idea behind deepfake videos is to make fake videos look realistic with the help of AI but this technology has mostly received negative criticism due to the dangerous possibilities it offers.
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